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Web GPO
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A business model built on connections

Web GPO was founded by partners who spent their careers on both sides of the table — running group purchasing at scale, and advising the operators buying through it. We work alongside JBH Advisory Group, a hospitality advisory firm.

The partners

Dan James, founding partner, in a dark jacket and open-collared shirt against a studio backdrop.

Founding Partner

Dan James

Dan is also Managing Partner of James Healthcare Consulting, specializing in strategic planning and operational performance improvement. He spent twelve years as a senior executive at MedAssets, a leading healthcare performance improvement and group purchasing organization, where he led implementation and later the revenue cycle and spend management business segments. His teams delivered savings guarantees producing over $1 billion in annual documented financial improvements across more than 100 health systems and hospitals. He holds a BBA from Notre Dame and an MBA from Indiana University.

Brian Berger, founding partner, in a red and blue checked shirt, smiling, with a hazy city skyline behind him.

Founding Partner

Brian Berger

Brian leads business strategy, industry relations, client engagement, and new ventures, and is Principal of JBH Advisory Group. His twenty years in dining and advisory services span casual, upscale, full-service, and quick-service dining, food contract management across hospitals, stadiums, and universities, and support services including facility management. He previously consulted within PricewaterhouseCoopers' Hospitality & Leisure practice and worked with ARAMARK, Houston's Restaurants, Legal Seafood, and Domino's Pizza. He is a graduate of Cornell University's School of Hotel Administration.

Lynne Jacoby, founding partner, in a dark jacket, leaning on a terrace rail with a city skyline behind her.

Founding Partner

Lynne Jacoby

Lynne leads business strategy, industry relations, client engagement, and new ventures, and is Principal of JBH Advisory Group. She brings over thirty years of retail and contract food service development, operational analysis, and advisory experience, and is recognized in the industry as a leader in business transformation and profit optimization. She previously led the Food and Beverage practice at PricewaterhouseCoopers and served as Senior Vice President at a multi-billion dollar food service management company.

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